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Full-Funnel Digital Marketing Specialist

3 weeks ago

Wollongong, New South Wales, Australia beBeeDigitalMarketing Full time $60,000 - $90,000
Lead Digital Marketing Strategist

This role involves developing and executing multi-channel digital marketing strategies that align with client goals. A successful candidate will have a proven track record of delivering high-impact digital marketing campaigns across SEO, Google Ads, social media, email marketing, and funnel optimisation.

The ideal candidate will be responsible for leading technical, on-page, and off-page SEO strategies, planning and producing paid Google Ad & Social Media (Meta, LinkedIn, TikTok) campaigns, overseeing digital campaign execution, timelines, and reporting, owning quality assurance across deliverables, and analysing campaign performance.

Required Skills:

  • Strategic thinking with hands-on execution ability.
  • Deep expertise in SEO, Google Ads, social media, email marketing, and funnel optimisation.
  • Strong understanding of Conversion Rate Optimisation (CRO), User Experience (UX), and customer journey design.
  • Advanced copywriting skills.
  • Strong creative judgment and brand tone management.
  • Data-driven with attention to detail and reporting accuracy.
  • Highly organised, proactive, and able to manage multiple accounts and timelines.
  • Strong ability to work autonomously and as a team player.

Key Platform Knowledge:

  • Google Analytics.
  • Google Search Console.
  • Google Ads.
  • SEMRUSH.
  • Meta Business Suite.
  • MailChimp, Klaviyo or similar.
  • WordPress, Shopify, Webflow.

Experience / Qualifications:

  • Minimum 5 years experience in a digital marketing role.
  • Relevant tertiary qualification in Marketing or related field.
  • Strong experience managing clients and delivering full-funnel strategy and execution.

We Offer:

  • Competitive salary based on experience.
  • Great work-life balance in a collaborative culture.
  • Opportunity to work on exciting projects.
  • High-impact role in a growing agency.