Marketing Performance Analyst

6 days ago

Melbourne, Victoria, Australia beBeeCommercial Full time $90,000 - $135,000

About Our Marketing and Commercial Role
Are you a data-driven professional with strong retail and finance expertise? We're looking for someone to connect marketing activity with commercial performance in our newly created role. This position reports directly to our GM – Marketing and offers the opportunity to shape how we measure, analyse, and optimise marketing initiatives.This role involves working across traditional and digital marketing channels, loyalty programs, online transactions, and promotional activities, providing data-driven insights to improve campaign effectiveness, customer engagement, and ROI.We're seeking a highly analytical individual with 3–5 years' experience in a commercial or business analyst role, ideally in a retail environment. A finance or accounting background (CPA qualified or Big 4 consultancy experience highly regarded) is also desirable.The ideal candidate will have strong analytical skills with the ability to manage large datasets and translate them into clear recommendations. Proficiency in Excel; experience with BI tools such as Power BI, Phocas, or Cognos is essential.Able to write and interpret code for data manipulation and analysis (e.g. SQL, Python, or R) is desirable but not essential. Understanding of digital marketing metrics (reach, frequency, impressions, CTR) and loyalty program analytics is necessary.Our team is looking for someone who can explain complex data to both technical and non-technical stakeholders, possess strong commercial acumen, and attention to detail.At our organisation, you'll experience a supportive and flexible work environment. We are a FlexReady accredited workplace and offer an abundance of learning, development, and career growth opportunities.Benefits Include:* 5th week of annual leave every year after your first year* 2 well-being days and 1 volunteer day annually* 12 weeks of gender-neutral paid parental leave for primary carers* Incredible value discounts and perks through our team member app

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