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Digital Content Creator for Social Media

1 month ago

Melbourne, Victoria, Australia Australian Broadcasting Corporation Full time
Social Media Producer at ABC Melbourne

We are seeking a highly skilled Social Media Producer to lead our social media strategy and create engaging content for ABC News' digital platforms.

About the Role
  • Develop and implement a comprehensive social media strategy to increase reach and engagement across digital platforms.
  • Edit, produce, and publish high-quality content that meets the needs of diverse audiences.
  • Collaborate with newsroom colleagues to respond to breaking news and source user-generated content.
  • Contribute ideas for improving ABC's News presentation in social spaces, including new content formats.
  • Drive the social media strategy for ABC News (VIC) in collaboration with teams like Radio Melbourne.
Your Skills and Qualifications
  • Strong editorial skills with ability to produce accurate, concise content as part of a team.
  • Tertiary journalism qualification or equivalent practical experience.
  • Expert in using social media to identify and distribute compelling digital stories creatively.
  • Deep understanding of user behaviours and social media platform dynamics.
  • Aware of emerging media technologies and social media trends.
  • Passionate about creating authentic content representing Australia's diverse communities.
  • Proven ability to build and maintain contacts across the Australian community.
What We Offer
  • Estimated Salary: $81K - $99K per annum, depending on experience.
  • Ongoing, full-time position with opportunities for career development.
  • Paid parental, carer's and supporting partner leave.
  • Salary packaging and other benefits.
About Us

The Australian Broadcasting Corporation is a world-renowned news organization committed to quality journalism, powerful investigations, and outstanding production. Join our team and contribute to shaping the national conversation.