Product Growth Specialist

1 week ago

Sydney, New South Wales, Australia beBeeEnablement Full time $120,000 - $140,000
Product Growth Specialist

Drive product success by positioning, launching, and adopting it effectively. You'll be at the centre of Product, Sales, and Marketing - ensuring go-to-market strategies land, customers understand our value proposition, and sales teams are fully enabled to win.

  • Lead Go-to-Market Strategy: Develop and execute product launch plans with a focus on DXP and related SaaS solutions.
  • Define Value Propositions: Create messaging and positioning that resonates with target buyers.
  • Contribute to Pricing & Roadmap Discussions: Ensure customer and competitive lens is represented in key decisions.
  • Market Insight & Strategy: Conduct market research, customer interviews, and competitive analysis to inform GTM decisions.
  • Buyer Personas & Customer Journeys: Develop buyer personas and customer journeys to guide product and sales activity.
  • Sales Enablement: Create sales materials including playbooks, battlecards, decks, and case studies tailored to DXP and broader SaaS offerings.
  • Deliver Ongoing Training & Enablement: Provide training and enablement so Sales and Customer Success can confidently position and sell.

Requirements & Qualifications:

  • 4–6+ years in Product Marketing within a B2B SaaS environment.
  • Proven track record of go-to-market strategy and execution for software products (DXP/CMS experience a strong plus).
  • Strong background in sales enablement and content creation.
  • Excellent communicator and storyteller, able to turn complex detail into compelling customer value.
  • Skilled at market research, competitive analysis, and positioning.
  • Experience working cross-functional with Product, Sales, CS, and Marketing.
  • Previous line management or mentoring experience.

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