Senior Marketing Leader

Marketing and Partnerships Director

We are seeking a highly experienced marketing and partnerships director to lead our marketing team in Australia and New Zealand.

The successful candidate will have a strong background in promotions management, with a proven track record of delivering successful partnerships and marketing campaigns. They will be responsible for leading the marketing team, developing and implementing strategic plans, and building strong relationships with key stakeholders.

• Main Responsibilities:
• Lead the marketing team with high engagement and development outcomes
• Review mentor, train, and set performance goals for the marketing team
• Manage department workflow and general running of department
• Manage marketing executives, cinema marketing executives, and oversee selection of a marketing intern each year

• Partnerships & Promotions:
• Work closely with the global promotions teams to build the vision for global partnerships rollout in AU & NZ and communicate local strategy on all priority titles
• Shape the direction for local brand partnerships strategies on priority titles in collaboration with the greater marketing team
• Create and manage 12-month brand partnerships strategy and key milestone planner to guide staff with developing partnership plans
• Develop targeted brand partnerships strategies with the primary goal of growing our contacts database across multiple industries
• Maintain high-level relationships with relevant content synergy partners including games, soundtracks and publishing and find ways for meaningful collaboration
• Maintain strong relations with marketing, media and promotion agencies and directly with brand managers
• Maintain long term strategic partnerships with media owners to unlock critical promotional media assets
• Review and benchmark partnership practices while fostering creative and innovative new ways of working with partners
• Be a trusted advisor to review status quo partnership practices, recommend creative and innovative new ways of working with partners
• Participate in marketing group brainstorming to nurture an environment of creativity for ideas on all campaigns and titles

• Exhibition:
• Maintain strong relationships and work closely with exhibitor marketing teams driving new, best in class collaborative marketing initiatives
• Work with exhibitor partners' marketing leads to set bi-monthly marketing & promotions priorities planning calendar
• Create and manage 12 month cinema marketing strategy to guide staff with developing cinema marketing plans that leverages key cinema partner programs and assets
• Oversee in theatre co-op marketing programs incl. contra, retargeting/CRM and social media strategy to drive studio's marketing efforts with exhibitors
• Attend annual Movie Convention and present alongside senior management team

• Key Stakeholder Management:
• Manage key stakeholder relationships with senior leads across all NBCU & WB lines of business
• Leverage our sister company ecosystem incl. CP&L, Home Ent, Networks, Theme Parks
• Drive the strategy for effective communication and collaboration across all business units

• New Zealand:
• Oversee planning and execution of New Zealand brand partnerships strategy
• Manage New Zealand brand partnership approvals with head office
• Oversee planning and execution of New Zealand exhibition strategy
• Lead fortnightly WIP calls with New Zealand partnerships and exhibition teams to share insights and learnings

• General:
• General support & participation in major campaigns and events as required
• ANZ lead for Global Symphony Gold Priority Projects and representing Universal Pictures on the multi territory conference calls as part of Project briefing and delivery
• Lead local Symphony activities across all NBCU business units

• Tertiary education in communications or marketing-based discipline preferred
• Strong and proven background and experience in relevant promotions management
• A demonstrated understanding of consumer promotions, licensing and cinema partnerships
• Good sales and relationship building skills
• Excellent presentation and communication skills (verbal and written)
• Excellent negotiation, influencing and interpersonal skills
• Excellent organisational and project management skills with a great attention to detail
• Solid understanding of social media and the application of publicity and promotions across the digital platform