Digital Marketing Executive

3 weeks ago

Brisbane, Queensland, Australia FCM Travel Full time

We are seeking an experienced Digital Marketing Executive to join our team at FCM Travel. This role will involve working across various marketing disciplines, including eDM, paid digital media, search ads, and social media channels.

Key Responsibilities

The successful candidate will be responsible for:

  • Owning the eDM, paid digital media, and social channels strategies to build the Cruiseabout brand and meet business KPIs;
  • Contributing ideas to the overall marketing strategy and campaign calendar for Cruiseabout;
  • Utilizing Salesforce Marketing Cloud to plan, build, send, and report on frequent marketing email campaigns;
  • Buidling email campaigns using HTML and CSS for brand, content, campaign, tactical, and local EDM projects;
  • Segmenting audiences from the database for email campaigns using Salesforce Marketing Cloud's filtering abilities or SQL queries;
  • Managing automated journeys, including welcome journeys, nurture sequences, customer journeys, GA website retargeting, and more;
  • Working with the wider marketing team to execute paid social media requirements for brand and campaigns;
  • Planning paid digital performance strategies for brand and campaigns;
  • Building and maintaining paid search campaigns, both in-house and with agency;
  • Creating and managing automated bid strategies;
  • Analysing and reporting results of paid media activity to provide valuable insights and actionable recommendations;
  • Defining campaign budgets, goals, and ensuring adherence to search optimization principles;

About You

To be successful in this role, you will require:

  • Experience in using Facebook Business Manager and Ad Manager for paid marketing campaigns;
  • Experience in using Google Search Ads for paid marketing campaigns;
  • A sound understanding of Google Analytics;
  • Experience in eDM strategy and best practice;
  • A strong understanding of Social Media strategy, content creation, and posting across platforms;
  • Experience and success in managing competing deadlines;
  • Excellent verbal and written communication skills;
  • Strong copywriting experience, including the ability to spell and use correct grammar;
  • A positive, friendly, and enthusiastic attitude and the ability to develop strong relationships;

What We Offer

We offer a competitive salary of $80,000 - $110,000 per annum, depending on experience, plus benefits such as:

  • Set sail and tick destinations off your bucket list with our discounts on travel and accommodation;
  • Employee Share Scheme through Equate Plus;
  • Access to in-house financial and health services;
  • Receive ongoing training and professional development through the Flight Centre Landing;
  • Proud Corporate Social Responsibility platform through the Flight Centre Foundation, and Brighter Futures programs;
  • Opportunity to attend global awards events, including Global Gathering (Bali 3; Lisbon 4);
  • Variety of social events to promote networking, the celebration of wins, and sometimes just for fun;

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