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Product Marketing Manager
1 month ago
Avetta is a global leader in supply chain risk management and compliance solutions. Our Cloud platform provides clients assurance that their contractors and suppliers operate in accordance with both sustainable business practices and regulatory mandates.
We're looking for a skilled Product Marketing Manager to join our team and drive Avetta's next phase of evolution. This role offers a hybrid schedule in our Newcastle office (3 days in office, 2 days the ability to work from home). At this time, only qualified candidates who currently reside within commutable distance will be considered.
Please note: This role requires full working rights in Australia without current or future sponsorship, proof of this is required to be produced in the final stages of selection.
Key Responsibilities- Develop Sales Enablement tools to support our sales teams.
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Competitive intelligence—perform SWOT analysis, communicating competitive intelligence bulletins, battlecards, etc.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with Product Management, Sales, and Marketing departments to develop product positioning and messaging that resonates with our target buyer personas.
- Understand and document our prospects buying process.
- Plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for Avetta's solutions, including speaking engagements and written works—partner with Content Development to create industry relevant content.
- Understand and support our sales channels by developing internal tools and external collateral.
- Develop messaging, high-quality content, and marketing campaigns to support customer retention and sales efforts.
- Support customer visits, industry events, PR, digital, social and 3rd party marketing.
- 3-5 years of experience writing complex, technical sales enablement material/content.
- Excellent verbal, written, listening and presentation skills.
- Comfortable using collaboration and CRM tools such as Teams and Salesforce.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, customers and third parties.
- Energy, drive, an appetite to learn, and willingness to work hard
- Bachelor's Degree in Communications, Marketing or related field.
- Must have previous, proven success with B2B product marketing.
- Strategic experience with Go-To-Market planning.
- 3-5 years of product marketing experience with at least 5 years' experience in a market-facing role (e.g. working with customers and prospects, competitor analysis and market research).
- Experience marketing service-oriented technology solutions, not just products.
