Product Marketing Manager
3 weeks ago
Avetta is a global leader in supply chain risk management and compliance solutions. Our Cloud platform provides clients assurance that their contractors and suppliers operate in accordance with both sustainable business practices and regulatory mandates. Every day, in more than 20 countries, and for some of the largest companies in the world, we qualify suppliers and contractors in operational disciplines including health and safety, environmental impact, corporate social responsibility, financial viability, anti-bribery, and more. We serve as the evaluation layer not for what business a company operates, but rather, how a company operates its business.
Job SummaryThe Product Marketing Manager owns all traditional aspects of product marketing, including market segmentation, product positioning, buyer personas, sales enablement, and more. This role is the glue that binds our Product, Sales, and Marketing departments and bridges the gap between the problems our customers face and the solutions Avetta offers. You will be the product evangelist and play an integral role in organising product launches and feature releases. The Product Marketing Manager will back up strategic insights with market evidence and use that knowledge to drive positioning and messaging that resonates with buyers and empowers our Sales and Marketing teams to be successful.
Key Responsibilities- Develop Sales Enablement tools.
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Competitive intelligence—perform SWOT analysis, communicating competitive intelligence bulletins, battlecards, etc.
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with Product Management, Sales, and Marketing departments to develop product positioning and messaging that resonates with our target buyer personas.
- Understand and document our prospects buying process.
- Plan the launches of new products and releases of existing products and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for Avetta's solutions, including speaking engagements and written works—partner with Content Development to create industry relevant content.
- Understand and support our sales channels by developing internal tools and external collateral.
- Develop messaging, high-quality content, and marketing campaigns to support customer retention and sales efforts.
- Support customer visits, industry events, PR, digital, social and 3rd party marketing.
- 3-5 years of experience writing complex, technical sales enablement material/content.
- Excellent verbal, written, listening and presentation skills.
- Comfortable using collaboration and CRM tools such as Teams and Salesforce.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, customers and third parties.
- Energy, drive, an appetite to learn, and willingness to work hard
- Bachelor's Degree in Communications, Marketing or related field.
- Must have previous, proven success with B2B product marketing.
- Strategic experience with Go-To-Market planning.
- 3-5 years of product marketing experience with at least 5 years' experience in a market-facing role (e.g. working with customers and prospects, competitor analysis and market research).
- Experience marketing service-oriented technology solutions, not just products.
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