Chief Brand Marketing Officer

1 day ago

Bankstown, Australia beBeeBrandManagement Full time $120,000 - $150,000

Job Title: Senior Brand Manager

About the Role

This is a challenging position that requires a strategic thinker to drive brand awareness, sales growth, and market share across national FMCG channels.

Key Responsibilities
  • Develop and execute comprehensive A&P plans to drive brand performance and profitability.
  • Conduct market reviews and consumer research to generate insights that inform brand positioning, pricing, and promotional strategies.
  • Manage end-to-end brand marketing activities, including campaign planning, supplier approvals, media buying, and public relations.
  • Monitor brand performance and profitability, including sales analysis, demand forecasting, stock movement, and post-campaign evaluation.
Requirements
  • 3-8 years of relevant FMCG experience, ideally with exposure to the food industry.
  • Tertiary qualification in a relevant field.
  • Fluency in Chinese and English, with strong verbal, written, and reading skills in both languages.
  • Strong organisational and negotiation skills, with the ability to solve problems and analyse data effectively.
  • Financial and commercial acumen, with experience in business planning, budget management, and building strong relationships.
What's On Offer
  • Opportunities for Career Growth: Join a well-established company with strong market presence, offering clear pathways for professional development and advancement within the FMCG sector.
  • Exposure to Diverse Markets: Gain experience working with a wide range of products and markets, including Asia-Pacific regions, enhancing your global business knowledge and cross-cultural communication skills.
  • Supportive Team Environment: Collaborate with a dynamic and experienced team, providing opportunities to learn and contribute to innovative marketing strategies within a leading FMCG brand.
  • Hands-On Experience in Brand Management: Take on a wide variety of responsibilities, including campaign execution, media buying, and market analysis, offering a comprehensive, hands-on experience in brand marketing.

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