Chief Brand Strategist

Strategic Marketing Lead role driving brand growth through innovative A&P plans, consumer research, and campaign execution.

• Develop and execute comprehensive marketing strategies across national FMCG channels.
• Conduct market analysis and consumer research to inform brand positioning, pricing, and promotional activities.
• Manage end-to-end marketing campaigns, including supplier approvals, media buying, and public relations.
• Monitor brand performance and profitability through sales analysis, demand forecasting, stock movement, and post-campaign evaluation.

Key Responsibilities:

• Drive strategic marketing initiatives to increase brand awareness, sales growth, and market share.
• Conduct thorough market reviews and consumer research to inform marketing strategies.
• Manage all aspects of marketing campaigns, including planning, execution, and evaluation.
• Monitor and report on brand performance and profitability.

Requirements:

• 3-8 years of relevant marketing experience in the FMCG sector.
• Tertiary qualification in a related field, such as business or marketing.
• Fluency in English, with strong verbal, written, and reading skills.
• Strong organisational and negotiation skills, with ability to solve problems and analyse data effectively.

What's On Offer:

• Career Growth Opportunities: Join a well-established company with a strong market presence, offering clear pathways for professional development and advancement.
• Diverse Markets Experience: Gain experience working with a wide range of products and markets, enhancing your global business knowledge and cross-cultural communication skills.
• Supportive Team Environment: Collaborate with a dynamic and experienced team, providing opportunities to learn and contribute to innovative marketing strategies.
• Hands-On Marketing Experience: Take on a wide variety of responsibilities, including campaign execution, media buying, and market analysis, offering a comprehensive, hands-on experience in marketing.