Ecommerce Growth Strategist

3 days ago

Perth, Western Australia beBeeDigitalMarketing Full time $80,000 - $120,000

Role Overview

We are seeking a skilled Digital Marketing Specialist to join our team. This individual will be responsible for driving online sales across all digital platforms, collaborating with agencies to identify and propose website enhancements, and refining site navigation to improve the online customer journey.

About the Role

This is a dynamic, fast-paced position that requires excellent analytical skills, the ability to interpret data and metrics to make informed decisions, and experience working effectively with cross-functional teams.

  • Main Responsibilities:

  • Develop and implement strategies to maximize online sales across all digital platforms

  • Collaborate with agencies to identify and propose website enhancements and features

  • Refine site navigation, advance product discovery, and ensure a smooth checkout experience contributing to an improved online customer journey

  • Own weekly top-line and monthly deep dive into key performance data and website metrics, insights, actionable recommendations, and initiatives back to the ecommerce team, leadership team, and broader business

  • Cross-functional collaboration to align CRM strategies with business objectives

  • Assist in the development of new customer lifecycle & automation programs within Hubspot to deliver the CRM Objectives for each brand

  • Develop and maintain CRM-related reports, dashboards, and analytics to track performance and identify areas for improvement

  • Implement growth strategies to drive global e-commerce business for Rhino Rack, Maxtrax, and TRED, focusing on market expansion and customer engagement

  • Closely work with the Customer Service team to gain insights into customer needs and monitor customer feedback and reviews, addressing issues promptly to maintain high levels of customer satisfaction

  • Work with the brand team to oversee the creation and management of engaging product content, ensuring accuracy, relevance, and consistency across all channels

Requirements:

  • Bachelor's degree in marketing, Business Administration, or a related field
  • Minimum 4-6 years' experience driving growth and revenue through digital marketing, preferably within the retail or automotive sectors
  • Proven proficiency in managing campaign delivery and agency relationships
  • Capability to thrive in a fast-paced setting, swiftly providing solutions with a proactive approach to tackling challenges
  • Excellent analytical skills, with the ability to interpret data and metrics to make informed decisions
  • Experience with Google Analytics, Google Ads, Facebook Ads, Looker Studio, Search Console, and Microsoft Excel
  • Outstanding communication and collaboration skills, capable of working effectively with cross-functional teams
  • Creative thinker with the ability to develop innovative strategies to drive brand growth and customer engagement

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