Data Insights Expert
24 hours ago
This is a challenging role that requires a strong background in data analysis and digital marketing. As a Data Insights Expert at Westpac, you will play a key part in helping the company continue to grow rapidly.
About the Company:Westpac is a collaborative team of passionate people with a shared ambition to make a difference for our customers, our communities and each other.
Salary:$120,000 - $150,000 per annum.
Job Description:You will be working in the Consumer & Business Marketing Analytics team, where you will support and advise the Mortgage Marketing and Product partners on their customer targeted initiatives through proactive direct marketing and digital channels.
Key Responsibilities:- Extract, analyse, and manipulate complex data using SQL and Adobe Clickstream to optimise customer communications and digital experiences.
- Develop a deep understanding of Westpac's databases and data structures to drive data-driven insights and decisions.
- Presentation clear and actionable insights to key stakeholders, highlighting opportunities for improvement and optimisation.
- Build strong relationships with clients and collaborate with cross-functional teams to deliver innovative data-driven solutions.
- Drive innovation and challenge the status quo by leveraging data and analytics to create optimal customer experiences.
- At least 4+ years Digital Insights or Analytics experience with a strong data-driven background.
- Must be highly proficient in SQL (BigQuery) and working knowledge of Adobe Clickstream data.
- Must have sound knowledge of Adobe Experience Cloud products, in particular Adobe Analytics.
- Ideally experienced in advanced analytics by utilising knowledge of statistical analyses using R/Python.
- Excellent written & verbal communication skills are essential for stakeholder engagement responsibilities.
- Ability to work as a self-starter on individual projects as well as being part of the team to contribute to team success.
- Experience of working in cross-functional teams within an agile delivery framework.
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