Marketing Professional
3 weeks ago
Horizon Power is seeking a skilled Marketing Specialist to join our team in Bentley. As a Marketing Specialist, you will play a critical role in shaping the energy future of Western Australia.
About the Role:
We are looking for a talented marketing professional to develop and implement strategic marketing initiatives that drive customer engagement and loyalty. The successful candidate will have a strong understanding of energy customer needs and a background in marketing channels, including web, social, apps, automation, and personalization.
Key Responsibilities:
- Develop strategic marketing initiatives tailored to specific customer segments and assess and monitor performance.
- Collaborate effectively with internal and external stakeholders to drive cross-functional marketing campaigns.
- Focus on effective campaign development built on customer data and insights, digital/multi-channel execution, and customer-centric delivery for continuous improvements in customer experience.
- Translate research and customer insights into effective marketing campaigns and continuous business improvements, with an emphasis on engagement and impact analysis.
- Lead and develop multi-channel customer marketing campaigns through identified customer insights and delivered through appropriate channel strategy.
Requirements:
- Extensive experience working in a similar marketing role.
- Demonstrated ability to think strategically while maintaining a tactical approach for building marketing campaigns.
- Develop and manage successful marketing strategies and plans.
- Customer segmentation and campaign development and ability to identify optimal channel mix and execution, including reporting, performance analysis, and optimization.
- Extensive experience in managing and evaluating customer and market research and developing actionable insights and outcomes.
What We Offer:
- Real rewards and recognition, including an extensive rewards and recognition program.
- Access to our award-winning health and wellbeing program.
- Flexible working arrangements.
About Us:
Horizon Power is a leading energy provider in Western Australia, committed to delivering energy solutions that meet the needs of our customers and communities. We value diversity and inclusivity and are committed to creating a workplace culture that is respectful and inclusive of all employees.
Join us in shaping the energy future of Western Australia and enjoy a career that is both challenging and rewarding.
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