Digital Ads Measurement Strategist

1 week ago

Sydney, New South Wales, Australia Netflix Full time
About the Role
As a Digital Ads Measurement Strategist at Netflix, you will play a key role in building audience insights and measurement solutions from the ground up. Partnering closely with data science, consumer insights, product, and sales teams, you will understand core customer needs and develop both foundational and innovative solutions.

In this dynamic and challenging role, you will work closely with the broader ads measurement team, both within APAC and globally, to prioritize and implement the measurement roadmap across Australia in collaboration with the Director of Ads Measurement Strategy, APAC. Your responsibilities will include partnering with Ads Marketing and Sales to deliver data and insights to our advertising clients and agencies with key narratives around the Netflix audience and service, engaging with measurement partners to ensure that Netflix is accurately represented in industry measurement tools, providing marketplace positioning and storytelling customized for verticals and clients, and assisting in developing full-funnel measurement solutions that enable advertisers to understand the value and efficacy of their Netflix campaigns. Additionally, you will inform on opportunities for alternative currencies, targeting, and/or measurement products, and deliver thought leadership by deeply understanding consumer perception, attitudes, and behaviors related to both content and ads on Netflix and the competitive landscape.

About You
To be successful in this role, you will have 8+ years of experience in media measurement at a TV, streaming or digital video company or media measurement companies. You will possess dual TV/onlineVideo and digital experience along with strong ads measurement understanding and expertise with effective media measurement such as MMMs, Lift solutions, and cross-media reach planning and reporting tools. You will also have an understanding of industry currency for TV/Video across content and ads, and understand the impact of privacy on measurement. Self-starter with expertise in managing large-scale, complex projects, you will have a strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying. Furthermore, you will love to get into the weeds and see the big picture, be open to innovating, challenging assumptions, and implementing better approaches, and possess knowledge of quantitative and qualitative methodologies. You will also have an understanding of the consumer's voice and how to turn that into actionable insights, and be a strong business partner to other cross-functional teams and a leader who can prioritize multiple projects. Finally, you will collaborate effectively and embrace differing perspectives and experiences to make better decisions, and be experienced and at ease with diverse cultures and working in international environments.

What We Offer
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. As a valued member of our team, you can expect a salary of $150,000 - $200,000 per year, depending on your level of experience.

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