Lead Ads Measurement Strategist

2 weeks ago

Sydney, New South Wales, Australia Netflix Full time
Job Description:

We are seeking a seasoned Ads Measurement Solutions Expert to join our Advertising team at Netflix.

About the Role:

This is an exciting opportunity to build audience insights and measurement solutions from scratch, partnering closely with data science, consumer insights, product, and sales teams. The successful candidate will work collaboratively with cross-functional teams to establish Netflix as the premiere platform for advertiser partners and drive advertising revenue.

Main Responsibilities:
  • Work closely with the broader ads measurement team, product engineering, and Director of Ads Measurement Strategy to prioritize and implement the measurement roadmap across Australia.
  • Partner with Ads Marketing and Sales to deliver data and insights to our advertising clients and agencies, providing key narratives around the Netflix audience and service.
  • Engage with measurement partners to ensure Netflix is accurately represented in industry measurement tools.
  • Develop full-funnel measurement solutions that enable advertisers to understand the value and efficacy of their Netflix campaigns.
  • Inform on opportunities for alternative currencies, targeting, and/or measurement products.
  • Delve into consumer perception, attitudes, and behaviors related to both content and ads on Netflix and the competitive landscape.
About You:

To succeed in this role, you should have:

  • A minimum of 8 years of experience in media measurement at a TV, streaming, or digital video company or media measurement companies.
  • Dual TV/onlineVideo and digital experience, along with strong ads measurement understanding and expertise with effective media measurement tools.
  • Understanding of industry currency for TV/Video across content and ads.
  • The ability to manage large-scale, complex projects.
  • Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.
  • The capacity to see both the big picture and get into the weeds.
  • An open-minded approach to innovating, challenging assumptions, and implementing better approaches.
  • Knowledge of quantitative and qualitative methodologies.
  • The ability to turn consumer voices into actionable insights.
  • A strong business partner who can prioritize multiple projects and collaborate effectively with diverse perspectives.
Salary Information:

The estimated salary range for this position is $120,000 - $180,000 per year, depending on experience and qualifications.

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