Data Analyst for Multicultural Insights

3 weeks ago

Sydney, New South Wales, Australia SBS Australia Full time

**Job Overview**

SBS Australia is seeking a skilled Data Analyst to join our Audience Data & Insights team. As a Data Analyst, you will be responsible for implementing and configuring analytics tools, managing tag management systems, and collaborating with internal teams to integrate data from various sources.

**About SBS Australia**

We are one of the world's most unique and innovative media organisations, producing trusted, meaningful, and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

**The Role**

This is a 12-month contract position (end of Dec 2025) reporting into the Audience Data Engineering Lead. The ideal candidate would be a data savvy individual who is comfortable working with technical teams and is able to tell a story with data visualisations.

**Key Responsibilities**

  • Implementing and Configuring Analytics Tools: Configure analytics tools, such as Adobe Analytics and Adobe Experience Platform, across diverse platforms, including web, mobile apps, and connected TVs.
  • Managing Tag Management Systems: Efficiently manage and maintain tag management systems (e.g., Ensighten, Adobe Launch) to deploy tracking codes accurately.
  • Business Requirement Translation: Gather and define business requirements, translate them into technical designs, and collaborate closely with suppliers, developers, and QA teams to validate and troubleshoot issues during implementation.
  • Data Accuracy Assurance: Conduct regular audits to verify data accuracy and resolve data collection and reporting issues.
  • Automated Testing: Establish automated testing procedures for audience journeys to uphold high data quality and enforce data governance policies.
  • Reporting Development: Work collaboratively with internal stakeholders to design, develop, and maintain regular reporting.
  • Data Integration: Collaborate with internal teams to seamlessly integrate data from various sources, guaranteeing data consistency and accuracy.

**Required Skills and Qualifications**

  • Bachelor's degree in a relevant field (e.g., Computer Science, Information Systems, Marketing)
  • Demonstrated experience with implementing Adobe Analytics or Adobe Experience Platform SDK - essential
  • Familiarity working with tag management systems (e.g. Ensighten, Adobe Launch)
  • Proven experience in implementation of analytics on multiple online platforms (web, mobile, connected TV)
  • An eye for detail and a deep fluency in quantitative analysis with a passion for using data to communicate and drive product and content outcomes
  • Strong analytical and problem-solving skills
  • Strong written and verbal communication skills with the ability to articulate insights to non-technical stakeholders
  • Ability to manage multiple projects simultaneously
  • Knowledge of JavaScript for custom tracking implementation is a plus
  • Proficiency in data analysis tools such as SQL, R, or Python is a plus

**Estimated Salary Range**: AU$90,000 - AU$110,000 per annum, depending on experience

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