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Strategic Marketing Director

2 months ago

Blackburn, Victoria, Australia The Salvation Army Full time

We are seeking a highly skilled Strategic Marketing Director to lead our fundraising efforts and develop innovative supporter lifecycle programs.

About the Role:

This is a full time, fixed term, 12 month maternity leave contract for a Marketing and Communications Manager to join our Supporter Experience Acquisition and Growth team.

The successful candidate will play a pivotal role in driving our fundraising efforts by leading the strategy development and execution of our iconic Red Shield Appeal and Christmas Appeals.

Key Responsibilities:

  • Develop and execute the Direct Marketing campaign strategy
  • Lead the strategy, development and implementation of lifecycle marketing programs
  • Lead and develop the omni-channel strategies and customer journey mapping to deliver best in class marketing campaigns
  • Lead cross functional teams end-to-end on design, delivery and management of campaigns and marketing communications
  • Work with cross-functional teams to identify, extract and use supporter insights data to provide most applicable target customers for programs
  • Lead and empower a team of 5 to support the implementation and execution of campaigns and programs

About you:

  • Degree in Marketing, Communications, Management or equivalent
  • Minimum 5 years marketing, communications, fundraising experience
  • Experience project managing large-scale, multi-channel campaigns in a fast paced environment
  • Significant experience in managing local and remote high-performance teams

Why work for us:

  • Eligible employees can access NFP salary packaging
  • Flexible working arrangements including WFH
  • Opportunity for training and career development
  • Employee Assistance Program
  • Discounted health and fitness programs
  • Up to 8 weeks leave per year through our purchase leave scheme
  • Up to 5 days paid leave per year to support a TSA program or activity