Gm Brand and Campaigns

Number of Positions Available:

1
ABOUT US

- The Salvation Army is a Christian movement and one of Australia's largest and most-loved charities. We believe in doing good that transforms lives and futures for the better. It is this belief which drives us to find new ways and places where we can make a difference. From times of personal crisis to moments of national grief, we are always here — providing support, safety, community, and opportunity.
Are you a visionary leader with a passion for social impact and a flair for brand strategy? The Salvation Army (TSA) is seeking a dynamic General Manager, Brand and Campaigns to drive brand alignment, value, and the integration of marketing activities. This role takes a leadership position to form, build on and bring to life a holistic brand strategy for the organisation, as well as providing flexible support to other areas of the organisation.

As part of the leadership team this role is responsible for developing and executing strategies that will increase TSA’s opportunities to connect with the community and enhance its reputation. As the leader of a talented cross-functional team that includes content specialists and designers, with the support of two managers, you will lead creative campaigns that amplify our mission and engage the community through analysing relevant industry trends, media consumption patterns, insights and at times specific research inputs. In addition to external facing campaigns, this role is also responsible for equipping the wider movement with the tools required to support brand consistency. This requires strong collaboration and stakeholder management skills to ensure resources provided, such as guidelines, policies, and templates, meet requirements and are provided at a high standard.

This is a permanent, full time, position based in our Blackburn, Melbourne office with hybrid WFH arrangements - reporting directly to the Head of Brand

About you:

- Qualification in Marketing/Communications or similar
- A strategic thinker with proven experience in brand management and campaign development, ideally in a non-profit or social impact context
- A record of accomplishment in strategy implementation and delivering sustainable marketing campaign ROI growth, you demonstrate a deep understanding of marketing through a range of channels
- Exceptional leadership skills with the ability to inspire and motivate teams
- Strong analytical skills with a data-driven approach to decision-making
- Excellent communication and interpersonal skills, capable of building relationships with diverse stakeholders
- A passion for social justice and a commitment to The Salvation Army's mission

About us:

- NFP salary packaging ($15,900 tax free) plus meals and entertainment benefit ($2,650)
- Flexible / Hybrid working conditions including WFH
- Health, fitness, financial, and lifestyle discounts and benefits
- Paid parental leave - 12 weeks
- Up to 8 weeks leave per year through our purchase leave scheme
- Up to 5 days paid leave per year to ‘volunteer’ in a TSA program or activity
- Employee Assistance Program - Independent confidential counselling service
- An inclusive culture of dedicated, passionate, and professional team members
- Positively supporting and impacting the lives of others through your career contribution
- The Salvation Army is a child safe organisation and is committed to protecting children and young people from harm. All child facing roles will require the successful completion of a Working with Children Check. Applicants for all roles require a mandatory National Police Check._
- We value Integrity, Compassion, Respect, Diversity, and Collaboration_