Digital Transformation Specialist

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $120,000
Job Title: Digital Marketing Strategist

About the Role:

We are seeking a highly motivated Digital Marketing Strategist to join our team. The successful candidate will be responsible for developing and implementing innovative marketing strategies that maximize exposure and revenue for artist releases and catalogues.

Key Responsibilities:

  • Develop strategic plans to increase client visibility and engagement across multiple platforms
  • Work closely with clients, digital service providers and internal teams to identify opportunities for growth and develop effective marketing campaigns
  • Conceive and implement industry-leading marketing strategies that reflect the vision and goals of the artist, management or label
  • Secure the most favourable positioning for artists and releases with DSPs
  • Partner with playlist, editorial, marketing and experiential teams at DSPs to develop coordinated on-platform and off-platform campaign elements
  • Develop global strategy and effective relationships with all DSPs
  • Stay abreast of emerging trends, new entrants in the DSP space, and other social, merch and fan experience vehicles that impact streaming
  • Collaborate with colleagues and with DSP counterparts on unique, high-impact streaming strategies and campaigns for each priority release
  • Seize opportunities to reactivate catalogue associated with new releases
  • Deliver exclusives and successful streaming campaign performance for new releases and catalogue

Requirements:

  • Demonstrable experience working within a label, artist management or music distribution company
  • Passionate and knowledgeable about music and culture
  • Excellent client service and relationship-building capability - always with a professional and confident demeanour
  • A strong understanding of digital marketing strategies, and experience in coordinating with streaming and audience engagement platforms, labels, managers and artists on campaigns
  • A solid network of industry-specific connections, including key contacts at digital music services
  • Broad knowledge of the digital landscape and consumer trends

What We Offer:

  • Opportunity to work with a leading full-service B2B music distributor
  • Chance to collaborate with forward-thinking music companies and artists
  • Professional development and training opportunities

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