Senior Analytics Manager

2 weeks ago

Melbourne, Victoria, Australia Jellyfish Full time

About Jellyfish

Jellyfish is a global digital marketing agency that empowers clients along their digital journey. We believe in the power of diverse perspectives and inclusive collaboration, welcoming individuals who excel in collaborative teams and value unique contributions.

Job Description

As a Senior Analytics Manager at Jellyfish, you will work with our Analytics Directors to design and deploy data collection strategies, document implementation plans, and implement advanced tagging solutions through custom scripts and tag management tools. You will lead client data measurement, strategy, maturity, and daily management of assigned client accounts, focusing on measurement insights, discovery, and optimization of marketing channels, journeys, and web properties.

Responsibilities

  • Be a subject matter expert on digital measurement and analysis, including web analytics, app tracking, and audience strategy.
  • Lead complex technical marketing analytics engagements using the Google Analytics stack.
  • Identify opportunities and propose solutions to grow web and app analytics business in the market.
  • Present to teams and clients on initiatives, projects, or technology updates/use cases.
  • Provide support and mentorship for team members, ensuring they can take on complex tasks and upskill others.
  • Configure and set up Analytics & Marketing tags with Google Tag Manager.
  • Implement and configure Google Analytics 4.
  • Design Reporting Dashboards with Looker Studio.
  • Use Google Analytics 4 to discover insights or for reporting requirements.
  • Create and deliver tracking plans and implementation guides.
  • Test and validate tracking implementations.
  • Debug and investigate Tagging and Analytics issues.
  • Run client measurement workshops or training sessions.
  • Consult with client development teams on tracking solutions.
  • Implement tracking solutions through Google Tag Manager and other systems like Segment, Tealium.
  • Work with Senior Managers and Directors to improve processes and frameworks.

Qualifications

  • 4+ years of experience with Google Analytics and Google Tag Manager.
  • Proficiency in working with APIs and Mobile Apps for tracking and analysis.
  • Demonstrated expertise in CSS, HTML, and JS.
  • Fluent understanding of the Google Marketing Platform and its benefits.
  • Experience with Google Cloud Platform and BigQuery.
  • Client-facing experience and comfortable running workshops, training, and client engagements.

What We Offer

  • A collaborative team environment.
  • A flexible work environment with remote work options.
  • A loyalty salary increase on your Jellyfish anniversary.
  • A company-wide annual bonus.
  • Access to LinkedIn Learning with unlimited online courses.

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