Mobile Advertising Expert

2 weeks ago

Melbourne, Victoria, Australia beBeeAcquisition Full time $120,000 - $150,000
User Acquisition Manager

As a key leadership role, this position involves working closely with our core team to scale user acquisition campaigns and drive measurable growth. Our ideal candidate will be instrumental in developing, managing, and optimizing performance marketing campaigns across key platforms.

The successful candidate will have a deep understanding of user behavior and bring a data-driven mindset to refine targeting strategies, improve ROI, and unlock new opportunities for growth. In this role, you will be responsible for:

  1. Developing, launching, and managing user acquisition (UA) campaigns across performance-focused advertising channels.
  2. Optimizing audience targeting and bidding strategies to maximize return on investment, increasing focus on high-converting segments while scaling back underperforming ones.
  3. Collaborating with the core team to improve user experience, enhance conversion rates, and align on features that complement marketing efforts.
  4. Driving App Store Optimization (ASO) initiatives to boost app visibility and increase downloads.
  5. Innovating with event structures and advanced bidding techniques to enhance the efficiency of CPA (Cost Per Acquisition) campaigns.
  6. Working closely with core team to analyze data and evaluate campaign performance, refining strategies for ongoing improvement.

To succeed in this role, you will need to stay ahead of industry trends and competitor activity, adjusting acquisition strategies to maintain a competitive advantage. The ideal candidate will possess:

  • Over 4/5 years of experience in mobile advertising, with a strong focus on user acquisition.
  • Demonstrated success managing paid mobile marketing campaigns across platforms, including networks like IronSource.
  • Hands-on expertise in working with Mobile Measurement Partners (MMPs) such as Appsflyer or Adjust.
  • Proven skills in App Store Optimization (ASO) to improve discoverability and download rates.
  • A data-driven approach, with experience analyzing large datasets and delivering actionable insights through clear reporting.
  • In-depth knowledge of mobile attribution and performance tracking methods.
  • A proven history of managing large-scale, high-budget campaigns across diverse advertising networks.
  • A passion for mobile apps, staying up-to-date with the latest trends and innovations in the app ecosystem.

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