Campaign Development Specialist

1 day ago

Sydney, New South Wales, Australia beBeeStrategist Full time $150,000 - $180,000
Marketing Campaign Strategist

The role of Marketing Campaign Strategist revolves around driving the conceptualization and execution of marketing campaigns that yield new leads, foster qualified pipeline development across key industry segments, and drive prospect progression through early to mid-funnel stages – from awareness through engagement, MQL, and sales-ready.

Key Responsibilities:
  • Develop and oversee the delivery of acquisition-focused marketing campaigns across paid, inbound, and digital channels.
  • Translate campaign objectives into actionable strategies and briefs – ensuring alignment among stakeholders on timing, target audience, and campaign flow.
  • Activate campaign assets through suitable channels in collaboration with media and content partners.
  • Coordinate with Industry Marketing Lead and Sales teams to ensure campaign readiness, effective lead handover, and alignment on qualification criteria.
  • Monitor channel performance and lead-stage conversion in partnership with the Marketing Ops & Analytics team.
Requirements:
  • Strong campaign planning and execution capability, with a focus on top and mid-funnel performance.
  • Collaborative and highly organized, with strong stakeholder management and project coordination skills.
  • Commercially aware and motivated by growth, pipeline contribution, and sales enablement.

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