Campaign Development Manager

3 days ago

Sydney, New South Wales, Australia beBeeLifecycle Full time $80,000 - $120,000
Job Description

We are seeking a skilled professional to join our team as a Lifecycle Campaign Planner. In this role, you will be responsible for shaping and managing our global and regional email campaign strategy.

You will play a crucial part in driving meaningful and relevant customer interactions and experiences while supporting core business objectives. Your expertise will help optimize processes, set up frameworks, and create documentation to streamline cross-functional ways of working.

As a data-led strategic thinker, you will provide campaign guidance that balances stakeholder needs with best practices and customer experience. You will work closely with requesting stakeholders to understand and align on objectives and priorities.

  • Develop and implement a tiered framework to standardize responses to briefs and enable reusable templates.
  • Work with stakeholders to interpret objectives, document requirements, obtain early sign-off, and manage scope.

You will also partner with the Marketing Automation Team Lead, Regional and Ops Comms, and their team of Marketing Automation Specialists to translate stakeholder briefs into effective and timely executions and track key metrics such as deliverability, opt-outs, and engagement.

As a key member of our team, you will collaborate with other teams to ensure cohesive campaign planning and delivery. You will regularly communicate results and program status updates to stakeholders and senior management.

Required Skills and Qualifications

To succeed in this role, you will need:

  • A background in Email Marketing and/or Digital Campaign Planning.
  • Strong understanding of email marketing as a channel, engagement metrics, and best practices.
  • Ability to manage timelines, drive operational efficiency, and process improvement in a fast-paced environment.
  • Confidence to challenge constructively to balance customer experience with business objectives.
  • Demonstrated ability to lead complex, cross-functional stakeholder-led initiatives.
  • Experience operating in a global matrix.
  • Experience implementing and maintaining project tools (e.g., Asana, G Suite).
Benefits

We offer a comprehensive benefits package including generous paid leave, dedicated paid leave for wellbeing, health and life insurance, income protection, wellbeing and sports programs, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, flexible working, career development, and other benefits that reflect our human values.

Why Join Us?

We are a company that values its employees and provides opportunities for growth and development. We are committed to creating a positive and inclusive work environment where everyone feels valued and respected.

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