Head of Acquisition Performance and Enablement
5 days ago
The Consumer Growth Team within AGL's Customer Markets plays a pivotal role in driving the growth of AGL's residential and SME customer base across Australia. As Head of Acquisition Performance & Enablement, you will be responsible for analysing the effectiveness of acquisition marketing activity and sales channel execution, executing the Consumer Growth strategy, providing and continuously improving sales enablement, and ensuring best-in-class sales execution.
You will work closely with the Customer Experience & Insights team, leveraging market and competitor data, to measure sales performance in key strategic areas, e.g., winning the move and work with the Commercial Planning & Insights team to provide financial and business insights, supporting planning and reporting activities.
Key Responsibilities- Measuring the performance of the Consumer Growth strategy, ensuring up-to-date and actionable insights into Builders, Movers, Sponsorship & Partnership campaigns and initiatives, and taking custodial ownership for the planning and execution of sales initiatives to achieve acquisition targets across key segments.
- Providing capability and resources to enable execution of the strategy and planning activities within value streams, e.g., invoicing, operations, go-to-market, and other activities, as well as managing reconciliation activities, including for third-party vendors, ensuring on-time and accurate reconciliation of monthly sales incentives.
- Analysing sales performance data to derive insights and identifying areas for improvement in residential and SME customer segments, and leveraging data and insights to measure performance and identifying opportunities for improvement.
- Utilizing advanced modeling techniques to identify and prioritise residential and SME customer segments and leading initiatives targeting high-value residential and SME customer segments.
- Establishing and embedding Lean / Agile program and project management governance approach, tools, and techniques using industry best practices and organisational standards, and fostering a culture of high performance by setting clear direction, regularly reviewing and developing both direct and indirect team members, and promoting an environment that delivers operational excellence.
We are seeking a highly skilled and experienced professional with a Bachelor's degree in Business, Marketing, or a related field, with experience in customer acquisition performance and enablement activities, preferably within the energy retail sector. You will have a comprehensive understanding of the energy retail industry, including market dynamics, regulatory frameworks, and competitive landscapes, and familiarity with energy industry regulations and compliance requirements, ensuring all strategies adhere to legal standards.
You will have proficiency in data analysis and interpretation, using insights to drive strategic decisions and optimise acquisition efforts, and an analytical mindset with the ability to leverage data and metrics to drive informed decisions and continuous improvement. You will also have a strong strategic mindset with a demonstrated ability to formulate and execute plans aligned with organisational objectives, and previous experience in initiative planning through agile or project management capability has been demonstrated.
Excellent verbal and written communication skills, with the ability to convey complex ideas clearly and persuasively to both internal teams and external stakeholders, and proven experience managing multiple teams, with a track record of effectively leading and developing high-performing teams.
About AGL EnergyAGL is Australia's largest energy generator and leading energy retailer, with a proud 186-year history of innovation and a passionate belief in progress – human and technological. We deliver 4.3 million gas, electricity, and telecommunications services to our residential, small and large business, and wholesale customers across Australia, and operate Australia's largest electricity generation portfolio, with an operated generation capacity of under 9,000 MW, which accounts for approximately 20% of the total generation capacity within Australia's National Electricity Market.
We have the largest renewables and storage portfolio of any ASX-listed company, having invested $4.8 billion over the past two decades in renewable and firming generation, and are committed to maintaining a diverse workforce and encouraging applicants from various backgrounds, including Aboriginal and/or Torres Strait Islander peoples, individuals with disabilities, culturally diverse individuals, and members of the LGBTQ+ community.
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Melbourne, Victoria, Australia AGL Full timeAbout the RoleWe are seeking an experienced professional to lead our Consumer Growth strategy, driving the acquisition of new customers and enhancing the customer experience. As Head of Acquisition Performance and Enablement, you will be responsible for analysing the effectiveness of our acquisition marketing activity and sales channel execution, executing...
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Head of Acquisition Performance and Enablement
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Melbourne, Victoria, Australia AGL Full timeAbout the RoleWe are seeking a highly skilled and experienced professional to join our Consumer Growth Team as the Head of Acquisition Performance and Enablement. This is an exciting opportunity to play a pivotal role in driving the growth of AGL's residential and SME customer base across Australia.Key ResponsibilitiesDevelop and execute the Consumer Growth...
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Melbourne, Victoria, Australia AGL Energy Full timeAbout the RoleThe Consumer Growth Team within AGL's Customer Markets plays a pivotal role in the growth of AGL's residential and SME customer base across Australia. The team uses targeted initiatives and personalized solutions to attract new customers, ensuring that our energy services align to their specific needs.As Head of Acquisition Performance &...
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