Vice President of Brand Strategy

1 week ago


North Melbourne, Victoria, Australia Country Road Group Full time
### Marketing and Brand Strategy
Country Road Group is seeking an experienced marketing professional to lead the development and implementation of our brand strategy. As the Head of Marketing, you will be responsible for shaping the marketing and creative direction of Country Road, driving customer engagement, and delivering commercial objectives.

### Key Responsibilities

#### Marketing Direction

* Develop and implement a clear brand strategy that resonates with our target audience and aligns with our corporate goals
* Collaborate with our design teams to ensure a cohesive brand and customer experience
* Oversee the marketing calendar and work with our digital team to develop monthly insights, seasonal briefs, and quarterly plans

#### Brand Impact and Community

* Work with our sustainability team to develop and manage sustainability plans and community partnerships
* Develop the strategic vision for Our World pillar and create a unique brand point of view that differentiates us in the market
* Ensure our values are woven into brand storytelling and campaigns

#### Creative Development and Production

* Oversee the development and execution of creative concepts across all seasonal marketing
* Conceptualize and implement design and creative output for digital, out-of-home, editorial, and social media channels

#### Communication

* Oversee all Country Road collaborations and partnerships
* Develop social media content plans and interface with external channels

### Requirements

* Tertiary qualifications in a marketing discipline or relevant field
* 8-10 years of experience in a similar leadership position
* Proven experience in designing and implementing brand strategies and campaigns
* Extensive experience in branding, PR, advertising, and communications
* Depth of understanding of the national and international retailing landscapes
* Strong ability to assess complex situations and develop innovative solutions


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