Director of Commercial Marketing

2 weeks ago

Sydney, New South Wales, Australia beBeeCategory Full time $130,000 - $170,000
Marketing Leadership Role

As a marketing leader, you will be responsible for shaping the direction of our commercial customer channels. This involves developing and executing strategies to increase availability, visibility, and conversion, while enhancing the customer experience.

Main Responsibilities
  • Develop and execute comprehensive marketing plans for major B2B customers and industry partners.
  • Create playbooks and value propositions to drive success across the customer journey.
  • Collaborate with cross-functional teams to deliver customer-centric go-to-market strategies.
  • Oversee the activation calendar, including promotions, digital campaigns, trade events, and more.
  • Design and implement compelling sales tools and communications through various platforms.
  • Lead category management initiatives, including oversight of key product bundles and spares.
  • Represent the segments you are accountable for in pricing, new product development, and product lifecycle initiatives.
  • Track and report outcomes on sales performance, customer engagement, campaign ROI, and tender success.

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