Senior Sales Director

4 days ago

Sydney, New South Wales, Australia United Cellars Full time
About the Role

We are seeking an experienced and strategic Senior Sales Director to lead our Call Centre Sales, Customer Service, and Wine Auctions division. As a key member of our team, you will play a crucial role in driving sales performance, customer engagement, and auction success.

Main Responsibilities
  • Oversee the day-to-day operations of the United Cellars Wine Sales & Auctions Team.
  • Develop and execute sales strategies to meet and exceed targets across retail sales, call centre sales, and auctions.
  • Analyze sales performance, forecast trends, and drive revenue growth.
  • Work closely with the Senior Wine Buyer to create compelling product offers.
Duties and Responsibilities
  • Lead and expand United Cellars' Wine Auction platform to attract premium collectors and investors.
  • Develop relationships with high-net-worth clients and fine wine investors.
  • Work with the Marketing & Events Team to promote auctions and specialty sales.
  • Ensure smooth execution of online and live auctions, including bidder engagement and post-auction service.
Leadership and Team Development
  • Lead, train, and mentor a team of wine specialists, auction experts, and sales reps.
  • Foster a sales-driven culture with an emphasis on customer experience and high-value sales.
  • Provide hands-on training and direct management of sales agents to ensure excellence in sales techniques, customer engagement, and product knowledge.
  • Oversee HR functions related to recruitment, performance management, and payroll coordination.
  • Conduct regular performance reviews, identify training needs, and implement coaching programs.
Customer Experience and Service Excellence
  • Ensure delivery of a superior customer experience by maintaining high service level standards.
  • Collaborate with the Customer Service Manager to refine processes and policies.
  • Implement strategies to enhance customer loyalty, retention, and repeat sales.

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