Strategic Marketing Lead

2 weeks ago

Perth, Western Australia beBeeAcquisition Full time $97,000 - $107,000

We are seeking a strategic and creative professional to drive student growth across domestic and international markets. Your role will involve developing and delivering targeted marketing plans that support the university's strategic and commercial goals.

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Key responsibilities include:

  • Developing acquisition marketing plans to attract students and build the university brand in key markets.
  • Leading and participating in marketing and communications project groups, engaging stakeholders across the university regarding MCO and acquisition marketing activities.
  • Collaborating with schools to support existing offerings and launch new products.
  • Identifying analytics requirements to measure campaign performance and inform future activity.

Required skills and qualifications include:

  • Tertiary qualifications in marketing, communications, or business, complemented by extensive industry experience.
  • Proven ability to develop and implement strategic marketing plans and campaigns aligned with business objectives.
  • Strong knowledge of marketing best practices across diverse platforms, channels, and markets.
  • Experience in managing external agencies to deliver effective creative, digital, and media solutions.
  • Excellent communication skills, with a background in copywriting, performance reporting, and stakeholder presentations.

Benefits include:

  • Remuneration package including salary increases.
  • Flexible work arrangements.
  • Cultural load allowance.
  • Indigenous language allowance.
  • Salary packaging options.
  • Employee assistance program.
  • On-campus services and facilities.

Please note visa sponsorship is not available for this position. Applicants must have current and valid work rights in Australia.

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