Strategic Marketing Visionary

2 weeks ago

Perth, Western Australia beBeeBrand Full time $120,000 - $170,000
Head of Marketing Customer Engagement

The role of the Head of Marketing Customer Engagement is to drive sustainable commercial, brand, and market share growth by defining and leading the Group's strategic brand and marketing vision.

This involves aligning business goals and objectives with customer needs and market opportunities to embed a customer-centric approach across the organisation.

  • Lead the brand strategy and architecture for the Group's portfolio of consumer brands
  • Drive the delivery of the brand strategy through brand and product campaigns to core market segments
  • Develop and implement member engagement strategies to deepen member relationships

The ideal candidate will possess a developed understanding of financial services risks and compliance regulation, as well as demonstrated capability in the development and execution of brand strategies and value propositions.

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