Marketing Campaign Lead

3 days ago

Perth, Western Australia beBeeMarketing Full time $90,000 - $120,000
Marketing Opportunity

This role presents an exceptional chance to drive marketing campaigns and contribute to a high-performing team. As a Marketing Executive, you will play a key part in shaping marketing strategy and delivering engaging customer experiences.

The Marketing team brings Westfield destinations to life by creating unique events, collaborating with local groups, developing digital content, managing social media accounts, and partnering with retailers to highlight their brands.

Key responsibilities include:

  • Develop and execute key centre campaigns from concept to execution, overseeing timelines and resources, with a focus on lifestyle, cultural events, and fashion.
  • Implement the local digital strategy across owned, earned, and paid channels to meet customer needs, ensuring alignment with business goals.
  • Contribute to the centre's Marketing Plan, integrating retail energy, local priorities, and strategic programs within budget and resources.
  • Assist with management of marketing initiatives, including sourcing quotes, creating purchase orders, and processing invoices.
  • Collaborate with agencies and suppliers to deliver high-quality creative assets on time and within budget, driving business outcomes.
  • Analyse insights and research data to understand customer needs, informing marketing decisions.

This is an onsite role, working closely with the Duty Manager and occasional weekend shifts balanced with a day off in lieu.

What we are looking for:

  • A motivated individual who thrives in a dynamic culture, possessing experience in marketing, event management, brand management, digital and social media, and public relations.
  • Customer-focused, with the ability to make decisions, take accountability, and drive high-quality results, prioritising customer satisfaction.
  • Excellent communication skills, strong negotiation and execution abilities, paying close attention to detail, and adapting to changing circumstances.
  • Knowledgeable in customer experience, digital and social media, research, and analysis, with a passion for driving business growth.
  • Adaptable to a fast-paced, 7-day operational environment, with a flexible approach to work.

About us:

We create extraordinary places and experiences that connect and enrich communities, focused on customer satisfaction and creating more reasons for customers to visit our destinations.

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