Marketing Director

2 months ago

North Rocks, New South Wales, Australia Unilever Full time
About the Role

The Marketing Manager role is a key position within Unilever's Ice Cream category, responsible for driving and growing the business through innovative marketing strategies and initiatives.

Key Responsibilities
  • Develop and execute category innovation and business plans to deliver against long-term objectives
  • Drive profitable growth through effective marketing strategies and tactics
  • Build and maintain strong relationships with regional category/brand teams, customer marketing, customer development, finance, and supply chain
  • Partner with Global teams to execute or create winning marketing mixes and communication assets for the Australian/NZ markets
Requirements
  • Strong experience in marketing, particularly in consumer goods, communication development, media strategy, and activation planning
  • Experience in executing with and through retailers, particularly in engaging with major retailers/food chains at similarly senior levels
  • Proficiency in briefing, critiquing, and providing direction to agencies on various elements of communication development and activation
  • Strong understanding of brand management, brand activation, and channel marketing with breadth in customer marketing, brand development, R&D, and supply chain interaction
  • Proven experience in developing innovation projects and business cases through to launch
  • Commercial acumen and experience working in a cross-functional team with holistic P&L responsibility
  • Experience managing direct reports and/or fulfilling coaching and mentoring roles for others
  • Trade customer experience – either in direct customer/category roles or strong experience in presenting to and/or negotiating with major customers
  • Strong NPD skills, with experience in developing mixes
  • Good understanding of all aspects of consumer insight, including monitoring brand health, measuring comms effectiveness, innovation insights, and evaluation, and sales performance monitoring
About Unilever

Unilever is a global organization committed to equity, inclusion, and diversity to drive business results and create a better future for our diverse employees, global consumers, partners, and communities.

We encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities.

At Unilever, we are interested in every individual bringing their 'Whole Self' to work and this includes you

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