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Marketing Growth Leader

2 weeks ago


Cremorne, Australia beBeePerformance Full time

We are seeking a highly skilled Performance Marketing Lead to join our digital team. In this role, you will be responsible for leading the strategy and execution of paid media campaigns across ecommerce and marketing platforms.

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About the Role:

The ideal candidate will have 3-5+ years of experience in performance marketing or paid media in ecommerce or retail, with a proven track record of managing campaigns across paid search, paid social, and remarketing channels.

You will work closely with the Digital team, reporting to the Head of Digital, and will be responsible for driving new customer acquisition and retention, optimising spends, and delivering strong, profitable results.

Key Responsibilities:

  • Lead the planning, execution, and optimisation of paid media campaigns across Google Ads, Meta, TikTok, and other platforms.
  • Manage budgets across channels, ensuring efficient spend and strong ROI.
  • Build and activate audience segments using our CDP (Amperity) to support acquisition, retention, and win-back strategies.
  • Own Google Merchant Centre, managing product feeds and optimising shopping campaigns.
  • Work closely with Marketing to align campaigns with key brand, product, and trade priorities.
  • Partner with the Digital team to ensure a seamless end-to-end customer journey.
  • Collaborate with affiliate partners and identify new scalable performance opportunities.
  • Continuously test and optimise audiences, creatives, bidding strategies, and landing pages.
  • Report on profitability, ecommerce revenue, ROAS, and CPA using GA4 and Looker Studio.
  • Support the Digital team on SEO best practices, ensuring alignment across paid and organic.
  • Deliver clear campaign reporting and insights to stakeholders.
  • Stay across industry trends and platform changes to keep performance efforts future-focused.

What We Are Looking For:

  • A commercial mindset with a clear understanding of key ecommerce KPIs and campaign profitability.
  • Strong analytical skills and experience using tools like GA4 and Looker Studio.
  • A proactive, data-driven approach, constantly looking for ways to improve.

We're a high-performing team with big goals and plenty of opportunity to grow. You'll have the freedom to test, learn, and scale what works & fast If you're a performance marketing expert who thrives on hitting targets, scaling campaigns, and making data-led decisions, this is your chance to make a real impact.