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Demand Generation Lead

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Sydney, New South Wales, Australia beBeeMarketing Full time $175,000 - $215,000
Job Title

Sr. Manager, Demand Generation APAC: A Marketing Leader Role

  • The Sr. Manager, Demand Generation APAC will lead our demand generation efforts in Australia, extending to Singapore and New Zealand as we scale further into these geographies.
About the Job

This is a high-energy, fast-learning and seasoned marketer role where you will be the go-to marketing partner for our Australian sales team, leading the country-level strategy to generate pipeline and build the brand for Australia - our primary market in APAC, while also supporting regional growth by adapting and scaling successful programs across Singapore, New Zealand, and future APAC markets.

You will link brand programs and performance, building integrated campaigns that guide prospects from first engagement to revenue. You will craft full-funnel plans—webinars, content, nurture streams, ABM, and more—to drive engagement, conversions, and ultimately ARR for Rippling Australia.

Responsibilities
  1. Own the marketing plan for Australia: Build and execute the demand generation strategy from top to bottom—integrating always-on campaigns with quarterly priorities and sales goals.
  2. Act as the primary marketing partner to Australian sales leadership: Be in lockstep with AE and SDR leadership supporting product launches, market-specific messaging, and shared accountability for pipeline targets.
  3. Run full-funnel programs: From top-of-funnel awareness to lead generation and deal acceleration, budget for and deploy the right mix of channels to hit new logo ARR goals. Execute across the following channels: email, ABM, direct mail, webinars, events, out of home advertising, content syndication, and outbound activations with SDRs.
  4. Make events a revenue-driving channel: Oversee the Australia field event strategy, designing programs that build brand trust and generate real pipeline—from regional conferences to hosted executive roundtables.
  5. Partner closely with SDRs: Co-create and optimise sales plays, ensuring campaigns translate into productive outbound activity and strong conversion down the funnel.
  6. Optimise performance and scale what works: Analyse campaign ROI, shift budget and resources to high-performing plays, and rapidly iterate to improve conversion at every stage.
Requirements
  • 7+ years of experience driving B2B demand generation in Australia, ideally with at least some experiences in the broader APAC market.
  • Deep understanding of demand gen channels across both digital (SEM, paid social, email, content syndication) and in-person (field marketing, executive events).
  • Proven ability to build strong partnerships with sales and own shared revenue targets.
  • Experience owning pipeline goals in a field or regional marketing capacity.
  • Analytical mindset—you use data to guide strategy, prioritise programs, and optimise results.
  • Strong communicator—you can influence stakeholders across levels and functions, from SDRs to country GMs.
  • Bias for action—you execute with urgency, thrive in a fast-paced environment, and aren't afraid to test, fail, and learn quickly.
What We Offer

Rippling is an equal opportunity employer committed to building a diverse and inclusive workforce.

We prioritise candidate safety and encourage transparency throughout the hiring process.

Our team is passionate about empowering businesses to succeed through innovative HR, IT, and Finance solutions.

Location

Hybrid office model: 3 days per week in our Sydney office.