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Field and Partner Marketing Manager
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We are seeking a highly skilled and experienced Field and Partner Marketing Manager to join our team at WekaIO. As a key member of our APAC Sales and Partner teams, you will be responsible for developing and implementing strategically focused channel and field marketing activities designed to support the sales process from prospecting to close and up-sell.
Key Responsibilities- Market Research: Conduct in-depth market research to understand the specific needs, preferences, and trends of the target audience in various locations.
- Partner Collaboration: Identify and develop relationships with partner organizations, including resellers, distributors, and other strategic partners, to create joint marketing initiatives.
- Field Marketing Strategy: Develop and execute field marketing strategies to promote products or services in specific regions, including the creation of tailored marketing plans, campaigns, and events.
- Event Management: Organize and coordinate trade shows, exhibitions, seminars, and other local or regional events to promote the company's offerings.
- Content Localization: Collaborate with content marketing teams to create marketing materials, collateral, and content that resonate with the local audience.
- Demand Generation: Generate demand for products or services by driving lead generation and customer acquisition efforts in target regions.
- Budget Management: Manage marketing budgets for field and partner marketing activities, ensuring effective resource allocation.
- Analytics and Reporting: Monitor and analyze the performance of marketing initiatives and provide regular reports and insights to optimize strategies.
- Cross-Functional Collaboration: Work closely with sales teams, product marketing, and other departments to ensure alignment of field marketing strategies with overall business goals.
- Compliance: Ensure that all marketing activities adhere to legal and regulatory requirements in different locations.
- Proven Experience: Proven experience in driving regional and partner marketing with a track record of achieving pipeline goals.
- Qualifications: Bachelor's degree in marketing, business, or a related field. A Master's degree is a plus.
- Skills: Strong knowledge of local or regional market dynamics and trends. Excellent interpersonal and relationship-building skills. Proficiency in marketing tools and software for analytics and campaign management. Strong project management and organizational skills.