Digital Campaign Specialist

3 days ago

Adelaide, South Australia beBeeMarketing Full time $90,000 - $120,000

Shape the future of travel experiences with a dynamic team - innovative, energetic and open culture with great discounts for you and your family - professional development and opportunities to grow personally as well as professionally

About Us

We are Australia's largest regional hospitality provider powering success of over 300 unique locations across Australia. From technology and finance to marketing and operations our diverse roles offer opportunities to shape the future of travel with creativity strategic thinking and a collaborative spirit.

We provide a dynamic environment where professionals can thrive with flexibility to balance work and life while contributing to a company that prioritises growth employee wellbeing and excellence.

This role is ideal for a forward-thinking professional eager to make a real impact.

The Role

This hands-on role involves building deploying campaigns in Salesforce Marketing Cloud assisting with segmentation and automation supporting ongoing performance analysis.

You will help ensure campaigns are well-targeted brand-aligned data-driven contributing directly to key digital customer outcomes.

You'll guide strategic planning support cross-functional prioritisation fostering a test-and-learn culture to optimise performance unlock new opportunities.

The role champions best practice in segmentation automation personalisation CRM platform usage ensuring data integrity regulatory compliance.

Closely collaborating with internal teams external partners you'll keep the customer at the centre of every decision continuously improving campaign effectiveness leveraging insights refine strategy developing team capability stay ahead dynamic CRM landscape.

This role requires you to:

  • Campaign Execution & Coordination
    • Build schedule multi-channel CRM campaigns using Salesforce Marketing Cloud
    • Set up customer journeys automations segments A/B tests
    • Maintain campaign calendars support on-time delivery across key programs promotions
    • Ensure communications accurate on-brand mobile-friendly
  • Reporting & Optimisation
    • Track report campaign performance including open rates clicks conversions
    • Use insights make recommendations improve future campaigns
    • Help maintain dashboards monitor deliverability database health
  • Customer & Data Focus
    • Support segmentation strategies based customer behaviour travel preferences lifecycle stage
    • Ensure customer data accurate well-managed compliant privacy regulations e.g. Spam Act
    • Assist data hygiene contact list management
  • Collaboration & Creative Input
    • Work closely with CRM Manager Performance Brand Tech teams deliver integrated campaigns
    • Collaborate designers brief review assets
    • Contribute ideas improve customer journey campaign experience

Your Experience

You will be detail-oriented proactive curious someone who's eager to learn grow delivering seamless experiences customers across customer journey.

You will have tertiary qualifications Management Marketing Communications related field combined Marketing Automation Platform experience i.e. Salesforce Marketing Cloud Marketo.

Ideal tourism accommodation hospitality industry knowledge genuine passion customer experience.

You will possess exceptional communication interpersonal skills pride yourself organisation skills ability switch priorities short notice.

You will have high level energy self-motivation autonomy initiative flexibility attention to detail successful meeting business demands.

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