Marketing Campaign Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeFashion Full time $100,000 - $150,000
About the Role

Myer is seeking a Marketing Manager to lead the marketing strategy and execution for Women's and Men's Apparel categories.

  • This role drives customer-centric, fashion-led campaigns that support both brand and commercial outcomes across owned, paid and earned channels.
Key Responsibilities

The successful candidate will be responsible for leading the development and delivery of fashion campaigns across Women's and Men's categories, with a strong emphasis on national and concession brands, seasonal launches and fashion trends.

  • Translate trading, product and brand strategies into compelling customer-facing narratives and campaign concepts in collaboration with creative agency partners.
  • Build strong relationships with brand partners to ensure their stories and seasonal focuses are represented through Myer's omnichannel campaigns.
  • Collaborate with Buying and Merchandise teams to align on priorities across concession and national brand partners, ensuring marketing supports brand-level investment, product launches and trade objectives.
  • Lead briefing and creative oversight for campaign assets across online, social, email, PR, events, instore, and paid media.
  • Act as the central marketing lead for Women's and Men's Apparel, managing collaboration with Buying, Merchandise, Creative, Promo Events and eComm teams.
  • Build strong relationships with concession and national brand stakeholders to align marketing activity and maximise brand-funded opportunities.
  • Oversee marketing inclusions and brand-funded activity from concession and national brand partners, ensuring accurate tracking, compliance and reporting.
  • Identify opportunities to optimise co-funded marketing and build stronger brand partnerships.
  • Lead post-campaign reporting and insight sharing for both internal stakeholders and brand partners.
  • Monitor competitor and market activity across fashion and department store retail to inform campaign strategies and brand positioning.
  • Manage team member life cycle as per Myer processes.
About You

To succeed in this role, you will require:

  • Demonstrated experience in fashion, retail or brand marketing – with experience working on national or concession brand campaigns strongly preferred.
  • Proven track record delivering integrated, multi-channel campaigns in a fast-paced, cross-functional environment.
  • Strong understanding of seasonal fashion, consumer behaviour and brand storytelling across Women's and Men's categories.
  • Excellent communication, stakeholder management and leadership skills.
  • Confidence managing budgets, timelines, creative feedback and partner relationships simultaneously.
  • Tertiary qualification in Marketing, Communications, Fashion or a related field.
  • Previous experience in department store or multi-brand retail environments highly regarded.
  • Familiarity with project management and marketing tools (e.g. Wrike, Trello, Excel, Microsoft Office).
What We Offer

We offer:

  • Generous team member discounts on all Myer products.
  • Access to lifestyle leave and volunteer leave – arrange work around your life, not life around work.
  • A supportive leadership and team network to set you up for success.
  • Career growth and succession opportunities across the business.

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