Senior Marketing Specialist

Senior Marketing Specialist role at VHB

Locations: Richmond, VA; Williamsburg, VA; Virginia Beach, VA; Charlotte, NC; Raleigh, NC; Atlanta, GA. This position is hybrid from one of the Virginia, Georgia or North Carolina offices with an expectation to work at least two days in the office.

Marketing at an engineering firm? Yes Are you looking for an opportunity to grow in an organization that provides opportunity for their marketers to be involved in more than just the proposal experience, but also helping to support visibility and client focus efforts? VHB has the position for you

The Senior Marketing Specialist leads, develops, writes, and produces complex proposals and other critical marketing deliverables with direct support from marketing leaders. The Senior Marketing Specialist helps to support and facilitate overall pursuit strategy discussion and content development.

• Actively participates in Client Focus Team and/or market meetings
• Participates in Client Mapping and Client SWOT analysis. May facilitate and lead annual Client Mapping process
• In partnership with CRM Specialist and with the understanding of the Region's pursuit Pipeline, may help to manage active updating of opportunities on the Pipeline
• Assists with the development and creation of the value proposition and pre-sell pieces
• Coordinates and supports the development of pre- and post-award visibility opportunities for assigned pursuits in collaboration with Regional Communications Specialist
• Assists with the creation and communication of overall client and market visibility opportunities that help promote the organization's thought leadership
• Takes the lead role in the development of the region's complex pursuits, with marketing leadership/management oversight, as needed
• Participates in and/or facilitates pursuit SWOT analyses. Identifies differentiators and how clients perceive the organization and its competitors
• Communicates win themes and approaches to win. Independently weaves win themes into all proposal sections using writing and editing skills. Partners with graphic designer for visuals that align to messages
• Recognizes the need for teaming partners or subconsultants and identifies potential suitable partners
• Serves as an active strategist and collaborative partner with technical staff
• Works directly with senior-level technical staff to prepare proposal materials. Ensures all sections of the proposal include differentiating win themes and that sections are compliant, timely, and well written
• Organizes and coaches technical staff on pursuit presentations. May facilitate storyboard sessions, as requested
• Works with graphic design staff to plan and produce materials. Ensures all materials are effectively communicating the strategic vision identified for a given pursuit and align with the organization's Brand
• Serves as a mentor to less experienced marketing staff. Serves as a peer QA/QC of proposals
• Lead capture planning discussions with technical team members in advance of an active procurement
• Independently writes sections that require minor editing

• 4-6 years of proposal, writing, or marketing experience in an AEC industry
• BA in Marketing, English, Communications, or related discipline
• Excellent written and verbal communication skills
• Advanced computer skills using Microsoft Office and Adobe Creative Suite programs (e.g., Word, PowerPoint, Outlook, InDesign, Photoshop) preferred
• Highly detail oriented. Demonstrated commitment to quality. Ability to identify and seek needed information/research skills
• Ability to work concurrently on multiple projects

We are VHB We're an inspired and innovative team of engineers, scientists, planners, and designers who partner with clients in the transportation, real estate, institutional, and energy industries, as well as federal, state, and local governments. Our work helps improve mobility, enhance communities, and contribute to economic vitality. We do this while balancing development and infrastructure needs with stewardship of our environment.

Our people make us great VHB provides a differentiating employee experience, which includes:

• Diverse and inclusive culture of collaboration and innovation
• Opportunity to work on complex, transformational projects
• Community and social responsibility as sustainable stewards
• Focus on learning, development, and career growth
• Best-in-class benefits, including flexible, hybrid workplace

VHB is a proud Equal Opportunity Employer. Since our founding, we have intentionally fostered a culture of inclusion and belonging, supported by deep-rooted core values, one of which is diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by law.