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Strategic Employer Brand Manager

2 weeks ago

Sydney, New South Wales, Australia beBeeEmployer Full time $80,000 - $90,000

Job Description:

Vet Partners is seeking a highly skilled and experienced Strategic Employer Brand Manager to join our Talent Acquisition team. This role will be responsible for developing and executing marketing strategies to elevate Vet Partners' reputation as the employer of choice for veterinary professionals and clinic-support talent across Australia and New Zealand.

The ideal candidate will have a proven track record in creating and executing marketing campaigns, with strong expertise in analytics tools. They will also possess excellent stakeholder management skills, with the ability to influence cross-functional leaders and external agencies.

Key Responsibilities:

  • Develop and refine Vet Partners' Employer Value Proposition (EVP), ensuring it is evidence-based, differentiated, and resonates with diverse talent segments.

  • Embed EVP pillars across all external marketing, candidate touchpoints, internal communications, and onboarding materials.

  • Partner with the Marketing team to plan, optimize, and execute recruitment campaigns across paid and owned channels.

  • Collaborate with the Talent Acquisition leads to ensure marketing spend is strategically directed towards the highest-priority talent segments.

  • Oversee the careers site and landing pages, ensuring seamless integration with ATS/CRM systems for a smooth candidate journey.

  • Support the Recruiters and Sourcing team in developing high-quality communication materials for CRM activities.

  • Coordinate the creation of authentic content, such as employee stories, clinic spotlights, and videos, to showcase life at Vet Partners.

  • Promote the employee-referral scheme with compelling collateral and regular storytelling across the business.

  • Provide content and communication materials for nurturing an alumni community to drive re-hires and brand advocacy.

  • Analyse key metrics such as traffic, engagement, funnel conversion, and candidate sentiment to optimize candidate experience and marketing strategies.

  • Act as the primary liaison with Marketing teams and external creative/media agencies.

  • Upskill recruiters and hiring managers on EVP, brand guidelines, and social media best practices.

Required Skills and Qualifications:

3+ years in employer branding or related consumer marketing roles.

Proven track record in creating and executing marketing campaigns, with strong expertise in analytics tools (Google Analytics, social dashboards, ATS/CRM reporting).

Experience in content production (copywriting, video, visuals) and storytelling across social platforms.

Excellent stakeholder management skills with the ability to influence cross-functional leaders and external agencies.

Benefits:

  • Join a passionate community dedicated to advancing animal healthcare and making a positive impact on pets and their owners.

  • Experience a supportive environment where collaboration fuels innovation and fosters personal and professional growth.

  • Grow with us through ongoing training, mentorship, and career advancement opportunities tailored to your development.

  • Make a difference every day by contributing to meaningful projects that positively impact the health and well-being of animals.

  • Enjoy flexible working arrangements and support to maintain a healthy balance between your professional and personal life.