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Regional Marketing Leader

2 weeks ago

Melbourne, Victoria, Australia beBeeMarketing Full time $120,000 - $155,000

We are seeking a Regional Marketing Manager to lead our marketing efforts across the APAC region. This role involves adapting global marketing strategies to suit local needs, collaborating closely with regional sales and customer engagement teams, and expanding our presence in the region.

About the Role

This is an exciting opportunity for a detail-oriented marketing generalist to join our team and create engaging experiences, develop compelling content, manage strategic programs, and work cross-functionally.

The ideal candidate will possess expertise in event marketing, demand generation, content marketing, and project management. They will be responsible for managing events and field marketing initiatives, creating comprehensive project workplans, tracking payments and expenses, and overseeing research and selection of vendors.

Key Responsibilities
  • Marketing Strategy: Develop and implement marketing strategies tailored to the APAC region, ensuring alignment with global objectives.
  • Event Management: Manage events and field marketing initiatives, including logistics, planning, and execution.
  • Content Creation: Create region-specific content, modify US-created assets, and ensure consistency with key product, brand, and messaging guidelines.
  • Team Collaboration: Partner with Product Marketing, Community Management, and People Operations teams to secure event speaking opportunities, manage procurement, inventory, and fulfillment, and inform global integrated campaigns.