Employer Brand Strategist

4 weeks ago


Melbourne, Victoria, Australia CPA Australia Ltd Full time
About the Role

We are seeking a highly skilled Employer Brand Strategist to join our People & Culture team at CPA Australia Ltd. As a key member of our team, you will be responsible for developing and implementing comprehensive employer branding strategies that showcase our culture and values.

Key Responsibilities
  • Develop and implement employer branding strategies that align with our business objectives and values.
  • Partner with the People Experience team to develop and activate our Employer Value Proposition (EVP) across the employee lifecycle.
  • Monitor industry trends and competitor activity to identify opportunities for innovation and growth in our employer brand.
  • Manage content planning aligned to the business lifecycle and people experience initiatives.
  • Activate our employer brand and EVP through external channels such as Glassdoor, LinkedIn Life, and Careers Website.
  • Lead enterprise internal communication initiatives that build awareness and drive engagement.
  • Partner with Executives and Senior Leaders to develop communication approaches that support our people to connect CPA Australia's value propositions.
What You'll Bring

You have expertise in employer brand strategy, brand management, or integrated marketing communications. You pride yourself on your communications experience and your ability to influence executives. You enjoy working with a diverse range of stakeholders and understand the importance of internal and external communications and social media platforms to cultivate an employer brand.

How You'll Be Enabled

By joining our team, you'll have the opportunity to make a real impact, driving a culture where our people thrive and grow in a dynamic environment.

About Us

CPA Australia Ltd is Australia's leading professional accounting body and one of the largest in the world. We have more than 173,000 members in over 100 countries and regions. Our core services include education, training, technical support, and advocacy.

We are a values-based organisation underpinned by the CPA Australia Way, which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members.

To learn more about CPA Australia and other opportunities, please visit our Careers page at https://www.cpaaustralia.com.au/about-cpa-australia/work-with-us/careers



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