Digital Transformation Manager

3 days ago

City Of Boroondara, Australia Coles Group Full time

About Coles Group

Coles Group is a leading Australian retailer with a rich history dating back to 1914. As one of the top 30-listed companies on the ASX, we have grown to become a household name with over 115,000 team members across various iconic brands.

We are committed to making a positive impact on the lives of millions of Australians. Our Digital team plays a vital role in ensuring we stay at the forefront of retail innovation, providing seamless experiences for our customers and driving growth through data-driven insights.

Role Overview

The successful candidate will lead retention and loyalty initiatives for our innovative Fulfilment proposition, focusing on increasing customer lifetime value, enhancing loyalty, and boosting shopping frequency through targeted CRM and RFM strategies.

You will work closely with our passionate growth team to drive customer engagement and sales growth by leveraging personalised marketing strategies. This includes identifying behaviours within CFC catchment areas, utilising customer insights and financial modelling to inform marketing decisions and optimise retention efforts.

Main Responsibilities

  • Develop and execute CRM/RFM strategies to drive growth and retention of existing customers
  • Use customer insights and financial modelling to inform marketing decisions and optimise retention efforts
  • Influence and collaborate on the Trade Plan to strengthen trust, loyalty, and repeat visits
  • Accelerate personalisation initiatives to deliver a superior digital customer experience
  • Partner with product and marketing teams to ensure continued adoption and engagement of our products via retention initiatives
  • Source and analyse market and competitive insights, translating these into actionable workstreams for customer-facing teams
  • Connect the dots between product, marketing, and design to drive cohesive growth strategies
  • Develop compelling narratives to drive retention among customers, partnering with marketing to bring these stories to life
  • Oversee and guide the end-to-end delivery of your strategy, continually optimising it to ensure success

Your Skills and Qualifications

To succeed in this role, you will require:

  • 6+ years of product marketing experience, including launching products, driving user growth, enabling sales, marketing & support teams, conducting competitor analysis, and market research
  • 3+ years operating within a retail/e-commerce environment (desirable)
  • Experience operating within a complex environment
  • The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritise resources
  • Extensive experience running complex cross-functional GTM launches and influencing senior stakeholders
  • Strong experience crafting compelling positioning & messaging that drives product awareness, adoption, and growth

What We Offer

Coles Group is committed to creating a workplace that is safe, respectful, and inclusive for all employees. We strive to build a gender equitable team and encourage applications from people of diverse backgrounds, cultures, abilities, sexual orientation, and gender identities.

We offer a competitive salary package, including a base salary of $120,000 - $180,000 per annum, depending on experience, plus benefits and opportunities for career growth and development.

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