Brand Portfolio Strategist

5 days ago

Sydney, New South Wales, Australia beBeeStrategy Full time $120,000 - $180,000
**Brand Strategy Leader**

The Brand Lead plays a pivotal role in shaping the future of our brand portfolio. This strategic leader will oversee the development and execution of brand positioning and identity across all consumer brands, ensuring consistency and alignment with business priorities.

This includes leading the end-to-end development of brand strategy, managing budgets to drive measurable impact, and partnering closely with Product, Media, Digital, and Retail teams to bring brand strategies to life across every channel.

  • Responsibilities include spearheading the development of brand architecture, positioning, identity systems, and measurement.
  • Key skills include strong team leadership and people management skills, excellent stakeholder management and communication skills, commercial acumen, and experience working with media and performance marketing teams.

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