Brand Portfolio Director

3 days ago

Sydney, New South Wales, Australia beBeeLeadership Full time $130,000 - $140,000
Job Opportunity: Brand Lead

The role of a Brand Lead is to define and develop brand equity, ensuring each brand delivers consistent and compelling messages in a competitive environment.

  • Developing brand strategies across all brands within the portfolio
  • Owning and managing the annual brand planning process, embedding strategy into marketing activity
  • Ensuring brand governance, architecture, identity, and guidelines align with business priorities
  • Leading a team to deliver integrated campaigns and initiatives that build brand equity and drive preference
  • Partnering with cross-functional teams to bring brand strategies to life across every channel
  • Managing external agencies to ensure high-quality outputs aligned with brand objectives
  • Driving strategic investment in brand activity to achieve measurable impact
  • Engaging stakeholders to champion the role of brand in driving business growth

This opportunity allows you to lead and shape the future of the brand portfolio. The successful candidate will manage a small team of brand strategists and campaign leads.

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