Brand Manager, City of Greater Geelong

6 days ago


North Geelong, Victoria, Australia City of Greater Geelong Full time
About the Role

The City of Greater Geelong is seeking a highly skilled Brand Manager to lead the development and implementation of a city-wide brand strategy. This is a critical role that will drive the revitalisation of the City's brand, fostering public trust and social license for innovation.

The successful candidate will report to the Chief Marketing Officer and oversee a team of Research and Insights Analysts. Key responsibilities include developing and executing a brand strategy aligned with the Council Plan and organisational strategy, leading initiatives to reposition the brand, and ensuring consistent application of brand guidelines.

This is a dynamic opportunity for someone passionate about cultural and organisational change, brand evolution, and enhancing customer and community engagement.

Key Responsibilities
  • Develop and implement a city-wide brand strategy aligned with the Council Plan and organisational strategy.
  • Lead initiatives to reposition the brand, internally and externally, including engaging staff in the development of a new set of values.
  • Develop and oversee brand architecture, tone of voice, and visual identity across all platforms.
  • Ensure consistent application of brand guidelines and manage all brand approvals across the organisation.
  • Conduct and analyse market research to inform brand initiatives and generate actionable insights.
  • Develop a framework to monitor brand health and regularly report on brand sentiment to executive leadership.
About You

The successful candidate will have a tertiary qualification in Marketing, Strategy, Business Administration, or a related field, and at least 10 years of experience in brand management, with at least 3 years in a senior brand role. Proven experience leading brand efforts during transformational change is essential.

Desirable skills and knowledge include expertise in brand strategy development and execution, strong understanding of branding principles, and demonstrated ability to influence stakeholders and senior management.



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