Digital Advertising Strategist

1 week ago

Sydney, New South Wales, Australia beBeeAdvertising Full time $170,000 - $220,000

Job Overview

We are seeking a seasoned digital advertising expert to lead our paid media efforts across various platforms.

Main Responsibilities:

  • Develop and manage comprehensive paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other prominent platforms.
  • Conduct thorough keyword research and audience segmentation to maximize campaign effectiveness and drive optimal return on investment.
  • Set up, test, and optimize campaigns, including running A/B tests on ads, landing pages, and other campaign components to boost conversion rates.
  • Analyze data, identify trends, and provide actionable recommendations to continuously improve results.
  • Cultivate a deep understanding of the performance landscape and adapt strategies accordingly.
  • Collaborate with the content team to develop compelling ad copy and creative assets that align with campaign objectives.

Necessary Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 3 years of experience managing paid media campaigns, including expertise in Google Ads, Facebook Ads, and other major advertising platforms.
  • Strong analytical skills, with experience using tools like Google Analytics, Meta Ads Manager, and other performance tracking platforms.
  • Demonstrated expertise in campaign tracking, conversion optimization, and remarketing strategies.
  • Familiarity with finance-related advertising is an asset.

What We Offer

  • A competitive salary ranging from $170,000 - $220,000 per year.
  • The opportunity to join a dynamic marketing team where your contributions will make a tangible impact.
  • Potential for growth and career advancement within the organization.

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