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Digital Advertising Expert
3 weeks ago
We are seeking a seasoned professional to lead our digital advertising efforts across multiple platforms. This is a high-profile opportunity for an experienced Paid Ads Specialist / Digital Marketing Manager who can drive results and continuously improve campaign performance.
This role will be responsible for managing every aspect of campaign management from strategy to execution, including setting up, testing, and optimizing campaigns, conducting detailed keyword research, and analyzing data to provide recommendations for improvement.
The ideal candidate will have at least 3 years of experience managing paid media campaigns, including expertise in Google Ads, Facebook Ads, and other major advertising platforms. Strong analytical skills, with experience using tools like Google Analytics, Meta Ads Manager, and other performance tracking platforms, are essential for this role.
We are looking for someone with excellent communication skills, the ability to present clear, data-driven insights to stakeholders, and a proactive, results-driven attitude. If you're passionate about digital marketing and are not afraid to roll up your sleeves to manage campaigns, optimize performance, and deliver growth, this could be the perfect opportunity for you.
- Key Responsibilities:
- Develop and manage paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.
- Conduct detailed keyword research and audience segmentation to maximize the effectiveness of each campaign and drive optimal ROI.
- Set up, test, and optimize campaigns, including running A/B tests on ads, landing pages, and other campaign components to boost conversion rates.
- Monitor campaign performance, analyze data, and provide data-driven recommendations to continuously improve results.
- Manage and track advertising budgets to ensure resources are spent efficiently across platforms and in line with performance goals.
- Collaborate with the content team to develop compelling ad copy and creative assets that align with campaign goals.
- Work closely with the wider marketing team to ensure campaign strategies align with overall brand messaging and objectives.
- Stay ahead of trends in digital advertising, continuously applying best practices to keep campaigns cutting-edge and effective.
- What You'll Bring:
- Bachelor's degree in Marketing, Business, or a related field.
- At least 3 years of proven experience managing paid media campaigns, including expertise in Google Ads, Facebook Ads, and other major advertising platforms.
- Strong analytical skills, with experience using tools like Google Analytics, Meta Ads Manager, and other performance tracking platforms.
- Expertise in campaign tracking, conversion optimization, and remarketing strategies.
- A solid understanding or strong interest in finance and property-related advertising is a big plus.
- Excellent communication skills and the ability to present clear, data-driven insights to stakeholders.
- A proactive, results-driven attitude and the ability to work independently, ensuring campaigns perform at their best.
Why Apply?
- A competitive salary ranging from $170,000 - $220,000 per year plus Super.
- Be part of a dynamic, fast-paced marketing team where your contributions will make a measurable impact.
- Work in a results-driven, collaborative environment where you'll have the opportunity to shape the marketing strategy.
- Growth and career progression opportunities within the company.
About The Role
This is a high-impact role that requires a highly skilled and experienced Paid Ads Specialist / Digital Marketing Manager to lead and manage our digital advertising efforts across multiple platforms. We are looking for someone with a strong background in digital marketing, excellent communication skills, and the ability to drive results.
We offer a competitive salary, opportunities for growth and career progression, and a dynamic, fast-paced working environment. If you're passionate about digital marketing and are ready to take on a new challenge, we encourage you to apply.
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