Global Product Marketing Strategist

1 week ago

Sydney, New South Wales, Australia Culture Amp Full time
About the Role

We're seeking a highly skilled Senior Product Marketing Manager to drive our go-to-market strategy for core product portfolios. As a key member of our product marketing team, you'll work closely with passionate product marketers to bring world-class products to market.

  • Drive GTM Strategies: Develop and execute comprehensive go-to-market strategies across portfolios to unlock awareness, activation, adoption, retention, and expansion among target users.
  • Influence and Rally Teams: Collaborate with cross-functional teams to brief marketing, enablement, and channel teams on GTM strategies, ensuring seamless execution.
  • Own Targeting Strategy: Identify best-fit users, develop ICP/buyer personas, and inform targeting efforts across marketing, product, CX, and sales.
  • Positioning & Messaging: Craft compelling positioning and messaging for product portfolios, enabling teams to use this across the entire product and marketing funnel.
  • Craft a Compelling Narrative: Develop a compelling narrative to drive awareness and demand among the user base, partnering with marketing and sales teams to bring this to life via compelling campaigns and selling tools.

Key Qualifications:

  • 6+ years of product marketing experience
  • Exceptional communication skills
  • Ability to build strong cross-functional relationships
  • Experience running complex cross-functional GTM launches
  • Strong experience crafting compelling positioning & messaging
  • Ability to understand market, competitors, and core customer audience

What We Offer:

  • Fast-paced and dynamic work environment
  • Opportunity for growth and learning
  • Collaborative team environment

About Culture Amp:

Culture Amp is a fast-growing workplace, and we're looking for someone who can juggle multiple projects at once and has strong prioritization skills. If you're a growth-minded individual who loves solving customer problems with products, we'd love to hear from you.

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