
Business Loyalty Manager
7 days ago
We are seeking a highly skilled Business Loyalty Manager to join our team at Montu, a leading health tech business in Australia. The successful candidate will be responsible for developing and implementing a comprehensive B2B CRM strategy that drives loyalty and retention for our Leafio business.
The ideal candidate will have 5+ years of experience in Loyalty & Retention Marketing (CRM) with a proven track record of developing and executing successful CRM strategies. They will also have extensive experience working with data & analytics to develop insights and inform campaign strategies.
- Key Responsibilities:
- Develop the CRM strategy across activation, loyalty, and retention.
- Develop the customer journey (contact strategy) for each segment, ensuring each approach delivers a 'best in class' experience for our pharmacy partners.
- Develop campaign frameworks & content journeys that drive customer engagement and deepen relationships.
- Develop segmented CRM strategies driving value and loyalty across all segments.
- Optimise and launch new iterations of the loyalty program, to drive retention of existing customers, and increase repeat engagement + spend.
- Create and implement Account Based Marketing strategies to nurture and grow relationships across segments.
Requirements:
- 5+ years' experience in Loyalty & Retention Marketing (CRM)
- Experience developing and implementing CRM strategies and optimising customer lifecycle journeys (B2B channel experience is preferable)
- Extensive experience working with data & analytics to develop insights and inform campaign strategies
- Experience writing briefs, and working with creative teams to develop campaign deliverables (copy/creative)
- Team leadership experience (direct reports)
- Experience using enterprise-level ESP, CRM or Marketing Automation tools - BRAZE specifically
Benefits:
- A highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase.
- Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
- Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
- The freedom of a full-time, work-from-home role.
- Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
- Mental health support through our wellbeing platform, Unmind.
- A private health insurance discount through Medibank.
- Up to 8 weeks of paid parental leave.
- Swag kits to celebrate key milestones in your journey with us.
- Enhance your home office with our work from home equipment allowance benefit.
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