Senior Media Strategist

2 weeks ago

Sydney, New South Wales, Australia Woolworths Group Full time

Unlock your potential as a Senior Media Strategist at Woolworths Group, driving innovation and growth in our Retail Out-Of-Home (ROOH) channel.

About Us

As a leading retail media business, we connect brands to customers through targeted omnichannel marketing solutions. Our cutting-edge technology and comprehensive reporting capabilities help FMCG brands grow and thrive.

Job Overview

We're seeking an experienced Senior Media Strategist to lead our ROOH channel strategy, proposition, and sales enablement. The ideal candidate will have a proven track record of success in media and out-of-home advertising, with at least 5 years of experience in leadership roles.

Key Responsibilities
  • Develop and execute a robust ROOH channel strategy, ensuring market-leading positioning and impact
  • Innovate and improve our ROOH solution through pricing, packaging, ad creative, and ad tech innovations
  • Create a sales enablement structure and processes to support our sales team in delivering best-in-class solutions
  • Collaborate with cross-functional teams to define go-to-market plans and drive revenue growth
  • Partner with our Commercial Development team to develop and implement strategies for future growth
What We Offer

At Woolworths Group, we offer a dynamic and inclusive work environment, opportunities for professional growth and development, and a competitive salary package of $180,000 - $220,000 per annum, depending on experience.

Requirements
  • 15+ years of experience in media, with at least 5 years in out-of-home advertising
  • Demonstrated leadership roles in media and experience in leading out-of-home media product strategy
  • Ability to provide business improvements and design effective sales enablement processes
  • Commercial acumen to identify opportunities for growth and define product/revenue strategies
  • Strong partnering skills to drive successful internal and external relationships
A Career with Endless Possibilities

Join the Woolworths Group team and be part of a purpose-driven organization that creates better experiences for millions of customers every week. With a culture of genuine care, flexible work arrangements, and opportunities for growth and development, you'll find endless possibilities for a rewarding career.

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