Creative Media Campaign Lead

3 days ago


Brisbane, Queensland, Australia beBeePerformance Full time $120,000 - $150,000

Drive Performance-Driven Content

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We're seeking a skilled Creative Performance Strategist to lead the creative charge behind paid media campaigns for our expanding direct-to-consumer brand. As a key member of our high-performing team, you'll develop ad creatives that stand out and convert by blending compelling storytelling with data-driven insights.

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This innovative role offers the perfect blend of creativity and analytical mindset, where you'll play a pivotal role in shaping performance-driven content. From scripting dynamic video ads to crafting static briefs and designing test frameworks, you'll work closely with our design and marketing teams to deliver engaging, results-focused campaigns.

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  • Own the creative strategy for paid media campaigns, combining persuasive copy with performance data.
  • Write high-converting ad copy and video scripts tailored for digital platforms.
  • Partner with cross-functional teams to deliver impactful campaigns.
  • Analyze performance metrics to fine-tune messaging and boost ROI.
  • Build and manage creative testing frameworks to drive continuous improvement.

In this role, you'll have the opportunity to:

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Demonstrate expertise in conversion-focused copywriting across various formats.

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Develop a deep understanding of our target audience and tailor your approach to resonate with them.

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Collaborate with designers and marketers to create visually stunning and effective ad creatives.

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Stay up-to-date with industry trends and best practices in performance marketing.

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We're looking for someone with:

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3+ years of copywriting experience in direct response or performance marketing.

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A proven track record managing creative strategies for ad accounts with significant monthly spend.

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Strong analytical skills and the ability to translate data into actionable creative insights.

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Excellent organizational skills and the ability to thrive in a fast-paced, agile environment.

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